I had the opportunity to help the team at Capacity give ESL’s long-running Intel Extreme Masters events a modernized visual identity upgrade. We expanded on ESL's existing 'digital camo' brand motif and added a global twist to it to highlight the event's impact across the world.
The broadcast package includes an open, transitions, lower thirds, looping backgrounds, arena graphics, and multiple full-screen templates. Assets were created using the Adobe Suite and Cinema 4D and then toolkitted for live broadcasts using Xpression.
Social elements were toolkitted using After Effects' Motion Graphics Templates for desktop and mobile.
Looping Backgrounds
My Role: Design, Animation | Ellerey Gave: Creative Direction | Melissa Oakley: Art Direction