The Sacramento Kings unveiled a big rebrand in 2016, featuring new logos, new uniforms, and a revamped identity. I was approached to create this logo animation to help highlight the fresh new look. We decided to deconstruct the logo into its main parts and show a 3D perspective of each element in a playful but modern way. Used as a intro/outro animation for social media content.
My role: Design, Animation | Ryan Brijs: Creative Direction | Dan Spackman: Sound Design