My Role: Creative Direction, Design, Animation, Roto | Tori Cincotta: Creative Direction, Design, Animation, Roto
Where Hype is King
Social media content to help promote the 2016-17 season for the Sacramento Kings. The goal was to expand upon our existing "Where Proud Is King" campaign and capture the excitement, energy, and overall hype that comes with every Kings game. Special thanks to Willie 'Trill' Cauley-Stein for the amazing dunk footage!